As advertising becomes more and more common, it opens up some very interesting legal questions. To navigate all the complexities of advertising in the digital age, more and more people are seeking help from advertising lawyers. This makes it a very promising career option for lawyers. To figure out if advertising law is a good choice, read these interesting details about all the basics of advertising law.

What Is Advertising Law?

The concept of advertising law refers to an entire field of law surrounding the production, content, and placement of ads. It is primarily regulated by rules that the Federal Trade Commission produces. The FTC oversees companies and makes sure that they are creating fair ads that do not mislead or confuse consumers. However, advertising law is very complex, so it can also cross over into other types of law, such as laws about consumer safety or intellectual property.

Who Do Advertising Lawyers Work For?

There are all sorts of people and companies that employ advertising lawyers. Many bigger corporations hire advertising lawyers to ensure that any ads they produce do not break the rules. In other situations, an advertising lawyer may be working directly for the consumer. People who feel like unethical advertisements have tricked them into buying poor or unsafe products can talk to an advertising lawyer about holding a company accountable.

What Sorts of Cases Are Common in Ad Law?

The most common cases tend to involve false or deceptive advertisements that either misrepresent a product or pretend not to be an ad when they really are. However, advertising lawyers can also get involved in cases where someone thinks an ad copied their artwork or someone feels an advertisement was inappropriate.

How Can People Prepare for a Career in Ad Law?

Law students who think all of this sounds interesting may do well in the field of advertising law. There are several ways to prepare for working in the field. The first option is joining an advertising law program at a school. For schools were advertising law is not a program option, there are still all sorts of courses that focus on the subject. It can also be helpful to learn about laws surrounding the internet, corporations, trademarks, and intellectual property fields.